Research of Glamping Tourism Based on the Aesthetics of Atmosphere

Glamping, with its pursuit of connection nature and focus on refinement, inspires the dissemination glamping scenes—A tourism phenomenon that has received little attention in literature despite popularity travelers. This study views aesthetics atmosphere theory as a breakthrough, analyzing user-generated content in-depth interviews to identify three dimensions—physical environment, situation, context—that are complementary developments theory. After clarifying characteristics construction scenes, we further explore path sustainable development from online offline communication through Stimulus-Organism-Response (SOR) framework. The results grounded used stimulus organism factors travel experience-sharing behavior word-of-mouth recommendations response factors. Research revealed physical environments situational interactions play decisive role contextual perception unique organismic helps campers respond positively shared communication. exploration paths integrates atmospheric SOR framework, contributing well suggesting ideas references for practices.